Briefing Details

Building a Powerful Brand in the Age of Disruption

As the notion of brand disruption becomes more commonplace, with companies questioning its impact and value, the panel will discuss some common misconceptions about what it means to be a brand disruptor and why driving growth through disruption requires strategic alignment between business model innovation, digital and brand strategy.


Ms Jessica Yip Senior Manager, Digital and Social Media Marketing
Air New Zealand

Mr James Kyd Global Head of Brand Strategy and Marketing

Ms Julie O'Toole Franchise Manager Commercial & Grocery
Coca-Cola Oceania

Dr. Sommer Kapitan Senior Lecturer, Faculty of Business, Law and Economics


Chartered Accountants Australia and New Zealand  


Theme: Disruptive Innovation

City: Auckland

Date: Thursday, 14 September 2017

Time: 12:00 PM  - 02:00 PM

Venue Details

Chartered Accountants Australia and New Zealand Conference Centre: Ground Floor, Carlaw Business Park, 12-16 Nicholls Lane, Parnell, Auckland

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Chartered Accountants Australia and New Zealand  


The Trans - Tasman Business Circle is a strategic growth partner for the region’s leading organisations in the private and public sector.

The Circle partners with our clients to build their strategic relationships, business insights and profile by developing customised programs for stakeholder engagement.


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