Briefing Details

WINnovation - Women in Innovation series featuring Sonya Crosby, Chief Innovation Officer, SKYCITY Entertainment Group

With four to six briefings in Auckland, the WINnovation series recognises the great pool of female innovators in New Zealand. Through intimate briefings, set in a dynamic, trusted environment, this series provides a forum for notable New Zealand woman at the forefront of innovation to share their professional stories and personal insights.
The series comprises regular briefings and will run from 5:30pm to 7:30pm. Each session features a one-on-one discussion with the Guest Speaker, followed by an open Q&A session with the audience.
In keeping with Australia and NZ’s vision of innovation and ideas, the series is part of the Circle’s newest initiative, the Innovation Circle, a dedicated platform for the sharing of ideas, knowledge transfer and unleashing potential. It brings together world-class business models (including examples of small country economies such as New Zealand, Singapore and Israel) and promotes the development of key innovation eco-system relationships.


Sonya is Chief Innovation Officer for the SKYCITY Entertainment Group. This role focuses on key strategic opportunities to grow new shareholder value through reimagining the future of entertainment. Sonya has a strong background in digital innovation, most recently driving a number of global initiatives at Fonterra. Her earlier career includes a focus on data driven and customer oriented businesses, holding executive roles with Datamine and Affinity ID and, earlier again, in senior management roles with a range of organisations in New Zealand and abroad including McCann Global and Saatchi & Saatchi. Sonya is a past President of the Association for New Zealand Advertisers, Director on the Board of the SPCA and a regular guest lecturer in digital and strategic marketing.


Ms Sonya Crosby Chief Innovation Officer


Baldwins Intellectual Property  


Theme: The Innovation Circle

City: Auckland

Date: Thursday, 21 September 2017

Time: 05:30 PM  - 07:30 PM

Venue Details

Baldwins Intellectual Property Boardroom, Level 15, HSBC House, 1 Queen Street, Auckland

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Baldwins Intellectual Property  


The Trans - Tasman Business Circle is a strategic growth partner for the region’s leading organisations in the private and public sector.

The Circle partners with our clients to build their strategic relationships, business insights and profile by developing customised programs for stakeholder engagement.


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