The Era of the Connected Customer
Organisations have long invested in improving customer relationships, but the time has come to think beyond efficiencies and automation and examine new opportunities to rethink customer experiences overall. Customers are more connected than ever before. The role they play has exploded beyond transactions and is now influencing the transactions of others as well as contributing to the brand experience at levels never before seen. Join our panel as they discuss social networks, online groups and the importance of personal and shared experiences.